Property Listing Marketing Overview

THE MARINO TEAM

DAWN MARINO, EMERALD COAST REALTY PROS

When you list with the Marino Team in addition to me you get 3 professionals at your service. My team consists of 1 Buyer’s Agent, Dave Stout; 1 Licensed Assistant/Database Manager, Laura Lanham, and 1 Marketing Specialist/Transaction Coordinator, Niecey Glen, and myself, Dawn Marino. I have 17 years of experience as a top real estate agent in the Pensacola area. I have successfully marketed single-family residences, condos, and waterfront property in Perdido Key and surrounding areas.

My team is here to provide you with the utmost level of service and are hard-working professionals that are hard to beat.

Marino Team Marketing Plan Broken Down

INTERNET-BASED MARKETING:

Internet marketing is extremely important since most buyers begin their search on the Internet in one form or another. Real Estate websites, real estate portals, and social media are important means to promote and sell your property listing.

Posted on Zillow.com

I am a Premier Agent on Zillow. Zillow is one of the top websites and databases of real estate listings and area information. It is a very popular site and is very user-friendly. I spend a large portion of my marketing dollars with Zillow, which puts my listings front and center. Also, as a Premier Agent, I come up as a recommended Realtor for buyers searching the 32507 Zip Code. Being a recommended Realtor for the area increases my chances of finding a buyer for my clients.
*Sellers receive an email each week showing the statistics for their property views for the previous week on Zillow.

Trulia.com

Now under the Zillow umbrella, Trulia is another one of the largest real estate databases. It is an excellent user-friendly website that provides not only property listings but also has info on the surrounding area, schools, and nearby locations. My listings are featured, so they show up first on the search pages.

Realtor.com

My listings are marketed on Realtor.com. Realtor.com is operated by the National Association of Realtors and is also a top site searched for real estate listings.
*Sellers receive an email each week showing the statistics for their property views for the previous week on Realtor.com.

ListHub

ListHub connects to the MLS system and is a platform to get listings the best exposure and in front of the widest audience of buyers.
*Sellers receive marketing reports twice monthly.

Posted On Company Websites

All listings can be found on Emerald Coast Realty’s company website -www.gibbons-realty.com as well as on my team's website- www.perdido-key.us.

Social Media

My listings are promoted on my social media sites: Facebook, Twitter, Linked In, and Pinterest.

Listings promoted on Craigslist

From my website, a craigslist ad (with a photo) is generated and posted on the Pensacola Craigslist site.

Visual Tour

A visual tour is completed using Paradym software. This tour will be posted in the MLS listing as well as on Realtor.com. It is also syndicated to Constellation Web Solutions, Homes.com, NetAspects, and Oodle.com. Visual tours also increase a listing’s ranking on Realtor.com, Trulia, and Zillow, which increases internet traffic to your property.
*Sellers receive an email each week showing the statistics for their property tour views for the previous week.

CONVENTIONAL MARKETING:

The information gathered and used to conventionally market your property is also used in our Internet marketing for wide-reaching exposure.

Entry in the MLS (Multiple Listing Service)

All listings are entered into the Pensacola MLS. Each listing is entered with as much detail as possible and as many photos as possible are uploaded. The link to the visual tour is also entered.

Professional Photos

The first impression a property is most likely to make will be from one of the many internet sites that it can be found on. Therefore, photos are probably the most important part of online marketing. Photos for my listings are shot by a professional Real Estate Photographer.

Prominent and Highly Visible Yard Sign

A company yard sign with my name and phone number will be installed in the yard. This excludes condos unless signs are allowed.

Full-Color Property Flyer

Full color property brochures are created and placed onsite.

Just Listed Post Cards

Just listed postcards are mailed to homeowners in the surrounding area.

SHOWINGS AND FEEDBACK:

The feed back we receive from both potential buyers and other real estate agents is valuable for accurately positioning your property to sell. Information such as how often your property is shown, what agents and buyers thought about the condition, price, and buyer interest are collected and continuously analyzed during the duration of the listing.

Supra iBox

An Electronic lockbox is used to regulate access to the property. The lockbox records the date, time, and agent info for each showing of the property. This box is also registered for use by MLS affiliates such as home inspectors and appraisers.

Showingsuites.com

Showing Suites is a website that integrates with the Supra iBox Lockboxes. When the lockbox is accessed the information is transferred to Showing Suite where a quick feedback questionnaire is sent to the Agent that showed the property. This is an email-based program that offers sellers the ability to receive buyer feedback on their property. This site also has a seller interface, where sellers can keep track of feedback statistics from their viewing reports.

ADDITIONAL SERVICES:

Marketing Report

Market reports are sent each month for the subdivision or condo/townhouse project. Keeping sellers abreast of the market conditions where their home/condo is located.

Buyer Retention and Monthly Newsletter

Emerald Coast Realty has built its success around capturing the internet buyer and nurturing that relationship from the early looking stages through to closing. My websites capture leads that are managed through a comprehensive database system and my team of professionals. This system serves as a contact manager that provides me and my team with an effective way to organize prospects and it also keeps us abreast of the property searches, they are performing on the site. Having this info at our fingertips allows us to know their desired property choices and be able to assist them with additional info right as they search. The ability to manage contacts effectively is the key to successfully working with buyers and helps us have a constant pool of prospects for our property listings.

Pledge of Service:

I am a professional and successful Realtor who has been in business for 17 years. I have elevated my business and built a successful team that is here to provide the utmost service to my customers. I take pride in my work and strive to be the best at what I do. The Marino Team was created to meet the growing demands of my business and allows me to continue to provide the highest level of service to my customers. The team is made up of individuals who hold themselves to higher standards and are committed to the continued success of the business. We go above and beyond for our sellers and are here to serve you. We look forward to working with you soon.

About Dawn Marino and Emerald Coast Realty

Dawn Marino

I have lived in the Pensacola area for 45 years and have lived in the Perdido Key area with my husband Marc for the past 26 years. I attended Pine Forest High School in West Pensacola and graduated with a degree in Biology from The University of West Florida.

Perdido Key and the waterfront locations leading into downtown are my primary focus for my business. I am a career real estate agent, a top producer, and a top listing agent within my company, Emerald Coast Realty Pros. I have received awards for “The Top Gun” designation from the Women’s Council of Realtors from 2008-2013 and 2015-2021 (also qualified in 2014). I have completed my CDPE (Certified Distressed Properties Expert) Certification.

I have been with Emerald Coast Realty Pros for 16 years and have built my real estate business on the successful marketing of single-family residences, condos, and waterfront property in the Perdido Key and surrounding area and I am also a successful Buyer’s agent.

The Brokerage: Emerald Coast Realty Pros

Emerald Coast Realty Pros is a top-ranking brokerage in the area and is also a top-ranking brokerage for internet presence in North West Florida. Nearly all real estate searches begin online and having a strong internet presence is crucial in attracting buyers and sellers. The Brokerage invests most of its marketing dollars into online-based marketing plans. These efforts make us a front runner in our market and continue to keep Emerald Coast Realty Pros in the lead of the local agencies. – For 2021 we are one of the top 10 companies in the area with 27 million in sales.

2020 Sales: 347 properties sold; $98 Million. #10 out of 435 real estate brokerages in the Pensacola MLS, Top 2.3%